On Tuesday, Apple is gearing up to host its most important product unveiling of the year at its headquarters in Cupertino, California, where it’s expected to introduce new hardware, including the iPhone 15.

Apple plans to present a slickly produced prerecorded video featuring key company members to unveil its new products. This video will be livestreamed on YouTube and Apple’s official website. Last year, the event ran for approximately an hour and a half, and since 2020, Apple has been using this modern format to showcase its products.

These presentations are crucial for Apple as they generate anticipation and lay the groundwork for an intense marketing campaign leading up to the biggest sales period of the year, December.

From last year, we know that 31 million viewers watched Apple’s video on YouTube, indicating that customers still prefer getting information directly from the company.

This year is pivotal for the tech giant. Apple hopes that the new iPhone models will help reverse declining sales, fend off renewed competition from Huawei, and convince Android OS users to switch to the iPhone.

In June, Apple already unveiled its new VR headset called Vision Pro, set to hit the market in 2024.

During the upcoming event, the company may provide updates on its efforts to attract developers, but more detailed information about this product probably won’t be revealed until next year.

As for Apple’s Mac and iPad products, it’s unlikely that new releases will be featured during Tuesday’s event, as the company typically prefers separate events for these products. Last year, the new iPads were announced via a press release.

Source: CNBC.com